
the activist
Androgynous, trampified, multidimensional, multifunctional, the brand commercialises an eco-industrial look rooted in a feel-good concept
The company ethos is to avoid suiting conventional hierarchies and to balance art and commerce, remaining free, and faithful to the principles of nature.
As the archetype of Artemis breaks the mold of the ancient grids, truly devoted to what she knows and loves which in her case is nature, .O uses similar principles to break the conservative mold of the modern genre.


Androgynous, trampified, multidimensional, multifunctional, the brand commercialises an eco-industrial look rooted in a feel-good concept.
We are a swedish/south african concept brand focusing on niche market, studio produced, activist-fashion.
The production process is Cape Town based, sourcing globally and supporting natural fabric culture. We distribute to a family of dedicated customers and buyers in South Africa and Europe.
The company ethos is to avoid suiting any system or abiding by conventional hierarchies, and to balance art and commerce, remaining free, and faithful to the Principles of nature.
.O clothing has developed as a forum for a variety of expressions and presents annual shows as well as studio produced
one off concept collections.
The brand is known for its collaborations with poets, artists, photographers and journalists, to under one roof express their united drive to better our world.
As the archetype of Artemis breaks the mold of the ancient
grids, truly devoted to what she knows and loves, which in her case is nature, .O uses similar principles to break the conservative mold of the modern genre.
. //| Our politics are r00ted in the dominance hierarchie
Androgynous, trampified, multidimensional, multifunctional, the brand commercialises an eco-industrial look rooted in a feel-good concept.
We are a swedish/south african concept brand focusing on niche market, studio produced, activist-fashion.
The production process is Cape Town based, sourcing globally and supporting natural fabric culture. We distribute to a family of dedicated customers and buyers in South Africa and Europe.
The company ethos is to avoid suiting any system or abiding by conventional hierarchies, and to balance art and commerce, remaining free, and faithful to the Principles of nature.
.O clothing has developed as a forum for a variety of expressions and presents annual shows as well as studio produced
one off concept collections.
The brand is known for its collaborations with poets, artists, photographers and journalists, to under one roof express their united drive to better our world.
As the archetype of Artemis breaks the mold of the ancient
grids, truly devoted to what she knows and loves, which in her case is nature, .O uses similar principles to break the conservative mold of the modern genre.
/ oe hierarchies of the animal world / what does the top dog, chimpanzee, or sea lion get? sex and food / our leaders aren’t so different / just replace food with power / many species foster alliances within their societies and jostle for power / we pretend to be shocked by the behaviour of our politicians, but as a species were really not all that surprising / Not much has changed through the aeons / on the other hand, when I look at corporations I see a dangerous aberration of our own making / the corporate animal exists only in the two dimensions of paper, yet it feeds on the wet and wild three dimensional living world / unlike any other user of the earths resources, corporations have evolved untouched by the inexorable pressures that have forced each species to coexist with every other / their growth is cancer-like, but instead of withering on the destruction they cause, corporations escape death by lifting their heads and moving on to another unsullied energy-rich habitat /
/ our politics are rooted in the dominance hierarchies of the animal world /
|. what does the top dog, chimpanzee, or sea lion get? sex and food / our leaders aren’t so different / just replace food with power /
many species foster alliances within their societies and jostle for power / we pretend to be shocked by the behaviour of our politicians, but as a species were really not all that surprising /
Not much has changed through the aeons / on the other hand, when I look at corporations I see a dangerous aberration of our own making / the corporate animal exists only in the two dimensions of paper, yet it feeds on the wet and wild three dimensional living world / unlike any other user of the earths resources,
corporations have evolved untouched by the inexorable pressures that have forced each species to coexist with every other / their growth is cancer-like, but instead of withering on the destruction they cause, corporations escape death by lifting their heads and moving on to another unsullied energy-rich habitat /